I didn’t think of myself as a “brand” until the spring of 2009.
I signed up for J298: Designing and Producing Online Content with Richard Koci Hernandez. Offering a closer look at how news organizations presented information and showcased stories, It was one of the best classes during my career at the J-School.
Even more useful was Koci’s way of making you think about how you showcased yourself online.
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You don’t want to be an egghead.
Of all the faux pas one can commit on Twitter (not entering a biography or leaving the url space blank, for example) perhaps the most egregious is not uploading a profile picture.
I recently came across this tweet and it got me thinking: Is there such a thing as a wrong photograph to upload? Should, as Miriam Salpeter suggests, take a professional photo? What are the rules on this?
As journalists, we’ve been able adapt and change to this new media landscape. One only need to look at the healthy attendance at this year’s ONA in Boston, the breadth and depth of conversation during #wjchat or keep up with well-read sites like Nieman Journalism Lab. That doesn’t mean news organizations have been able to keep up with the changes, however.
Many reporters work for media companies that can’t or won’t change. Voice of San Diego isn’t one of these organizations.
An “unconference” where public media organizations and community members meet and collaborate on cool projects together! Hey! It’s like they’re BFFs or something!
Twitter is often cited when journalists talk about using social media to find sources, connect with readers and share their content. What’s Facebook, chopped liver? Vadim Lavrusik, from Facebook, gave a presentation at the Los Angeles Times on how journalists are using Facebook as a reporting tool, how to engage readers and experiment with storytelling. Here were some of the highlights:
A good story is a good story, no matter what medium you decide to work with, no matter what tool you pick up. And there’s no one better at this storytelling thing than Ira Glass.
Sometimes we need a refresher on how to tell a good story. Let Ira Glass remind you of why you’re here and what you’re trying to do.
He can sit there, letting those heavy frames rest on his face as he twiddles the black Sony headphone cord around his finger and tells you how to just do it. The way Michael Jordan can step on the court at a Nike summer camp and tell NBA hopefuls how to shoot a jumper. If you aren’t practicing, you aren’t learning.
Four lessons to take away from Ira Glass.
Class dismissed.
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Some of the leading journalists in online media are meeting at The Crawford Family Forum in KPCC get together to chat about how to make that transition, how to get hired, what shape this puddy-like object we call online journalism will eventually take on.
